Nespresso introduces Vertuo, the new generation of capsule coffee machines

Nespresso’s Vertuo system – coffee machine and new types of capsules – creates a unique coffee experience from espressos and long coffees all the way to a really large cup – in the style of new wave, artisanal coffee houses. The system automatically chooses the most suitable parameters for the given capsule, and thanks to its innovative Centrifusion™ technology, tops our coffee with a silky, extremely rich crema.

As part of the launch campaign, we organized a spectacular online PR event with 70 participants.  The invitees participated from the own homes yet they were very much part of the interactive event’s program and created a special coffee recipe, accompanied by delicacies of Michelin-starred chef István Veres, created for this occasion. We rounded out the campaign with interviews organized with economic and lifestyle media.