Nestlé conducted a global survey about the challenges of modern parenting

Every second Hungarian mother and father has a guilty conscience over not being a good enough parent. As it becomes clear from Nestlé’s global, representative Parenting Index survey, we are not alone, since parents with small children around the world feel it is a great burden to live up to expectations.

The aim of our joint content marketing campaign with Nestlé was to raise awareness about the complex yet universal challenges of parenting, and thereby support mothers and fathers in the first thousand days of becoming a parent. We created a pressrelease about the findings, which we rounded out with the expert advice of a health visitor. Paid media solutions continue to support keeping the topic on the agenda.