Nespresso coffee grounds used as compost

Nespresso has entered into a special partnership with Pannonhalma Archabby: the brand in Hungary has developed coffee ground-based growing medium collected from recycled capsules to be used to improve the soil quality of Pannonhalma’s lavender fields. The initiative is entire local: the capsules are from Hungarian consumers and both the recycling and the growing medium production take place in Hungary. 

The aim of the project is to highlight the versatility of coffee capsule recycling and to promote greater recycling willingness. Next9 has supported the project with content strategy, social media campaign and media appearances, to ensure the message of the cooperation reaches a wide segment of the public.