In a crisis, we must be prepared to handle the situation rapidly and effectively with existing instruments and sources to minimize any damage to the brand or company reputation. One of the best examples is the situation that developed due to the coronavirus pandemic, when experienced crisis communication professionals are in greater demand than ever.
In a crisis situation, the joint efforts of our senior crisis experts, our PR experts with wide media contacts and our SM team prepared for instant reactions, provide support of the highest level.
In addition, we participate in the formation of the process system and regulation of corporate crisis communication. We support preparation for crisis communication situations with our crisis simulation trainings.