The vegan KITKAT has arrived in Hungary

In 2021, the first vegan KITKAT, long awaited by fans, has become available in Hungary. In the campaign supporting the product launch, we were the first to introduce the chocolate treat to the press, and we also collaborated with three influencers who reach millennials and Generation Z, are vegetarian, vegan, health- and environment-conscious, and open to new and trendy gastronomic experiences. Due to the eye-catching product packaging and to highlight the influencer gift box, “unboxing” content was produced, which reached nearly 160,000 impressions. Following the launch, the product gained such popularity that Nestlé Hungária added KITKAT V to its permanent range.